BROWN SANTA 2025
A concurrent campaign alongside our Winter Menu 2025 campaign. Brown Santa provided the opportunity for a community pop-up event both at our shop, and at the Excelsior Night Market and was highlighted in a retail campaign to showcase our Holiday Coffee Blend.
Slay Ride
A concurrent campaign alongside our Winter Menu 2025, Slay Ride utilized the Brown Santa concept to highlight our Holiday 2025 Blend on retail shelves.
One campaign video and multiple story assets to highlight the blend.
Brown Santa Event
Our Brown Santa Popup at Excelsior Coffee created an opportunity for families to come out and take Holiday photos with Santa. A multi-day event, starting at the Excelsior Night Market, and two days at our storefront.
In collaboration with 35mmgirl Studios, we turned the shop into a cookie decorating workshop, portrait studio and showcase of our Winter Menu 2025.
Event Recap
Video coverage highlighting the multi day experience. At the Excelsior Night Market, we brought our mobile Bus Stop rig debuted at Coffee Fest.
Campaign Credits:
Creative Direction: Kristian Contreras
Brown Santa Concept: Lea Sabado
Design Work: Darlene Albert
Photography: 35mmgirl Studios