Our second year at SF Coffee Festival, and we wanted to answer the question - “what is Excelsior?”; which is something we heard a lot our first go around. Our buildout the previous year leaned into our automotive identity, but we really wanted to drive home that pride for the Excelsior District and leave viewers with no doubt of where we hailed from. We landed on a custom bus stop buildout that we fabricated ourselves and were lucky enough to collaborate with MUNI officially for the classic red top.
Creative Direction on the booth buildout and brand identity for our Coffee Fest 2025 stand. We paid homage to McLaren Park and the neighborhood, in a painted backdrop designed by Dar, and painted by Riley Nakamura and Sergio Gonzalez. MUNI bus stop map to draw attention to the Excelsior as a neighborhood in SF designed by Dar. Customized Bus Stop alert signs designed by Riley Nakamura.
We developed a new round of moto jerseys also designed by Darlene Albert.