WINTER MENU 2025
A campaign rooted in storytelling to highlight our seasonal menu.
Our second seasonal menu for Excelsior Coffee, with this one I aimed to create a cohesive vision playing off different elements of the Holiday season. I provided Creative Direction on this campaign, and led our brand team to create the assets to bring this vision to life.
Car Ads
At the heart of Excelsior Coffee is the crossover between the automotive world and coffee, fueling up lovers of hot and cold beverages alike. I developed our “Car Ad” style of advertising to pay homage to the classic magazine style car advertisements of decades past. Blending together the world of design, product photography and creative copy, we highlight each seasonal offering through a fresh perspective.
Video Advertisements
Each drink received it’s own video advertisement to highlight the different seasonal offerings. Written, directed and edited by yours truly, each with it’s own varying approach to storytelling.
Reimagining a classic Christmas story, in the context of Excelsior Coffee. Narrated by our in-house Elf, and released while the shop was closed for the Holidays.
A satirical take on the intensity of running advertisements, drink first available at Señor Sisig x Free Bread popup.
A play on 90’s-esque cereal and breakfast commercial ads. Narrated by Riley Nakamura.
The RMC Program, Release the Mind Control. Introducing Don Donaldson, renown motivational speaker.
Campaign Credits:
Product Photography: 35mmgirl Studios
Design Work: Darlene Albert
Menu Concept: Evelyn Tang
Car Ad Copy: Lea Sabado
Video: Kristian Contreras
