Excelsior Coffee Throwdown 2024

This was the first project I officially executed for Excelsior Coffee, prior to my role leading as Creative Director. For our annual Latte Art Throwdown and roasting party, I conceptualized, directed and produced a campaign surrounding a newspaper delivery to announce the party. I created and sourced a physical newspaper print customized to represent our shop in a fictional “Excelsior Times” and utilized this throughout the campaign and displayed it at the event.